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Watch It |
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Named America’s #1 Sports City, Boston ranks #3 among top 10 markets for pro football fans; #4 for pro baseball fans; and #2 for college basketball fans. |
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[2005 Sporting News; 2007 Claritas – Simmons MPI Report, Top 10 DMAs] |
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Outdoor Life |
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One-third of all Boston-market adults went fishing/hunting or hiking/camping/backpacking (1,494,300) in the past year. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Water, Water, Everywhere |
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1.2 million Bostonians (26%) went out on a boat at least once in the past year. (Includes powerboat, sailboat, rowboat, kayak or canoe.) |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Do It |
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Boston is #3 among top U.S. markets for sporting goods and other hobby sales – more than $1,071 per household annually. |
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[2007 Survey of Buying Power, Top 10 DMAs] |
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Get Out |
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3.4 million (72%) of Bostonians walked for exercise in the past 12 months. |
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906,000 (19%) of Bostonians jogged/ran in the past 12 months. |
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1.3 million (26%) of Bostonians bicycled or mountain biked in the past 12 months. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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World’s Biggest One-Day Sporting Event |
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In on-site media coverage, the Boston Marathon ranks behind only the Super Bowl as the largest single-day sporting event in the world. More than 1,100 media members, representing more than 250 media outlets, receive credentials annually. |
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[2007 Boston Athletic Association] |
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Watch the Game |
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1.6 million Bostonians (34%) went to a Red Sox, Patriots, Revolution, Celtics, or Bruins game in the past year. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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It’s a Wintertime Thing |
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674,100, or 14% of Bostonians, went skiing, snowboarding, cross country skiing or snowshoing in the past year. |
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[2007 SRDS Lifestyle Market Analyst, Top 10 DMAs] |
