Homeowners
3.4 million Bostonians are homeowners.
[2008 Scarborough Research Release 1, Boston DMA]

Homebuyers
242,000 Boston adults plan to buy a home in the next year.
[2008 Scarborough Research Release 1, Boston DMA]

Multiple Homeowners
528,000 Boston adults own a second home or real estate property.
[2008 Scarborough Research Release 1, Boston DMA]

Home and Hearth
Boston is #2 among the country’s top 10 markets for building and material supply sales.
[2007 Survey of Buying Power, Top 10 DMAs]

Residential Renewal
2.8 million (58%) Boston-market adults made home improvements last year.
[2008 Scarborough Research Release 1, Boston DMA]

Homes Need Accessories Too
In the past year:
-789,000 purchased mattresses
-1.16 million purchased window treatments
-1.19 million purchased televisions
-1.24 million purchased furniture
-3.6 million purchased hardware/building/paint/lawn/garden items

In the next year:
-430,000 Boston adults plan to buy an HDTV
-452,000 plan to buy a major appliance
-485,000 plan to buy a mattress
-690,000 plan to buy furniture
[2008 Scarborough Research Release 1, Boston DMA]