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High Incidence of High Income |
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Nearly 1 out of every 20 Bostonians is a millionaire. |
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[ESRI, TeleAtlas as reported by Boston.com] |
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Renovation Fixation |
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56% — or 2,659,600 Boston-market adults — say they plan some kind of home renovation in the next year. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Homes Need Accessories, Too |
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In the past year:
1,099,800 purchased mattresses
1,161,200 purchased a large appliance
1,625,500 purchased drapes, blinds, etc.
1,690,100 purchased carpeting, rugs, or flooring
1,982,700 purchased lamps or lighting fixtures
2,152,500 purchased home electronics
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[2005/2006 Gallup] |
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Home and Hearth |
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Boston is #2 among the country’s top 10 markets for building and material supply sales. |
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[2007 Survey of Buying Power, Top 10 DMAs] |
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This Old House meets Home Improvement |
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Bostonians spent an average of $6,122 on renovations last year. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Time for a Change |
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Over 1,282,000 Boston DMA residents spent $5,000 or more home improvements in the past 12 months, over $6,410,000,000 in spending. |
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[2004/2005 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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