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Homeowners
3.4 million Bostonians are homeowners.
[2008 Scarborough Research Release 1, Boston DMA]
Homebuyers
242,000 Boston adults plan to buy a home in the next year.
[2008 Scarborough Research Release 1, Boston DMA]
Multiple Homeowners
528,000 Boston adults own a second home or real estate property.
[2008 Scarborough Research Release 1, Boston DMA]
Home and Hearth
Boston is #2 among the country’s top 10 markets for building and material supply sales.
[2007 Survey of Buying Power, Top 10 DMAs]
Residential Renewal
2.8 million (58%) Boston-market adults made home improvements last year.
[2008 Scarborough Research Release 1, Boston DMA]
Homes Need Accessories Too
In the past year:
-789,000 purchased mattresses
-1.16 million purchased window treatments
-1.19 million purchased televisions
-1.24 million purchased furniture
-3.6 million purchased hardware/building/paint/lawn/garden items
In the next year:
-430,000 Boston adults plan to buy an HDTV
-452,000 plan to buy a major appliance
-485,000 plan to buy a mattress
-690,000 plan to buy furniture
[2008 Scarborough Research Release 1, Boston DMA]
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