Top Market
Among top U.S. markets, Boston is:
#1 in skiing/snowboarding
#2 in HDTV ownership
#2 in attended a symphony concert or opera
#3 in annual average household eating placing spending
[2007 Scarborough Research Multimarket Release 2, Boston DMA; 2007 Claritas]

Out and About
Of Boston adults
-725,000 visited an art museum last year
-1.2 million attended a live theater event
-1.7 million attended a pro sports events
[2008 Scarborough Research Release 1, Boston DMA]

Star Struck
673,000 Boston adults go to the movies in an average 3-month period.
[2008 Scarborough Research Release 1, Boston DMA]

Eat and Greet
242,000 Boston adults ate at an upscale restaurant in the past week.
1.8 million Boston adults at a sit-down restaurant in the past week.
[2008 Scarborough Research Release 1, Boston DMA]

Family Fun
836,000 Boston adults went to the circus or zoo in the past year.
[2008 Scarborough Research Release 1, Boston DMA]

Luck of the Irish
1.4 million Boston adults visited a casino in the past year.
[2008 Scarborough Research Release 1, Boston DMA]

Concert Goers
1.6 million Boston adults attended a concert in the past year.
[2008 Scarborough Research Release 1, Boston DMA]

Smart About Art
1.6 million Boston adults visited a museum in the past year.
[2008 Scarborough Research Release 1, Boston DMA]