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Movie Lovers |
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2.6 million Boston-market adults (55%) go to the movies in an average 2-month period. |
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[2005/2006 Gallup Poll of Media Usage and Consumer Behavior, Boston DMA] |
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Hooray for Hollywood |
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1.5 million Boston-market adults (32%) on average see a new movie during its first two weeks of release. |
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[2005/2006 Gallup Poll of Media Usage and Consumer Behavior, Boston DMA] |
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Kids Love Movies, Too |
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1.1 million Boston-market adults (23%) have children who go to the movies in an average 2-month period. |
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[2005/2006 Gallup Poll of Media Usage and Consumer Behavior, Boston DMA] |
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Home Theater |
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3.4 million Boston-market adults visited a store or used On-demand/Netflix for video/DVD rentals in the past year. |
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[2005/2006 Gallup Poll of Media Usage and Consumer Behavior, Boston DMA] |
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Frequent Viewers |
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Boston-market adults are 15% more likely to have gone to the movies 3-5 times in the past 3 months than the U.S. population overall. |
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[2005 Claritas/Simmons Lifestyle Market Potential Report, U.S. DMAs] |
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Yes to DVDs |
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Boston DMA adults are 20% more likely to have rented or purchased movie DVDs in the past year than the U.S. population overall. |
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[2007 Claritas/Simmons Market Index Report, U.S. DMAs] |
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Eat, Drink, and Be Merry |
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Per capita, Boston is #2 U.S. market, among the nation’s largest markets, for food services and drinking establishment store sales ($3,340). |
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[2007 Consumer Buying Power Report, Top 10 DMAs] |
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Bostonians spend nearly $21 million in food and drinking establishments. |
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[2007 Consumer Buying Power Report, Top 10 DMAs] |
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Fine dining |
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2.4 million Bostonians (51%) have eaten at a fine dining restaurant in the past month. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Concert Goers |
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1.7 million Bostonians (37%) attended a rock or other music concert in the past 12 months. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Museum Lovers |
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2.1 million Bostonians (45%) visited a museum in the past year. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Readers and Listeners |
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Spending $412 per capita every year, Boston ranks #3 among the top 10 U.S. markets for sales at book, music, hobby and sporting goods stores. |
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[2007 Consumer Buying Power Report, Top 10 DMAs] |
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Boston also ranks #1 among the top 10 DMAs for avid book reading. |
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[2007 SRDS Lifestyle Market Analyst, Top 10 DMAs] |
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You Can Dance if You Want To |
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1.3 million or 28% of Bostonians went to a dance or comedy club in the past year, that’s one-third of all market adults. |
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[2004/2005 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Cultural Enthusiasts |
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2.1 million Bostonians (44%) attended live theatre, a dance/ballet performance or symphony concert/opera in the past year. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Expo goers |
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1.5 million Bostonians (32%) attended a show/expo in the past year (includes auto show, boat show, computer/home electronics show, home garden, sports show or travel show) |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Family entertainment lovers |
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890,300 Bostonians (19) attended a zoo, circus or ice show in the past 12 months. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
