High Household Income
Boston’s average household income: $88,538.

#3 in Higher Incomes
2.4 million households in the Boston DMA have incomes greater than $75,000.
Ranks #3 among top markets.

Great Quality of Life
Massachusetts ranks #2 in the US in earnings and job quality.
[Development Report Card 2007]

A Million Bucks
Nearly 1 in 20 Bostonians is a millionaire.

Top Market
#1 among top markets in:
-Planning to buy wireless/cellular for a family member
-Weekly per capita eating place spending
-Weekly per capita grocery spending

#2 among top markets in:
-Planning to buy a major appliance
-Weekly per capita department store spending
-Weekly per capita retail store spending

#3 among top markets in:
-Average household retail spending
-Weekly per capita clothing and accessory spending
-Made an internet purchase in the past year

[Claritas 2007, Top 10 DMAs; 2007 Scarborough Research Release 2, Multimarket Study; 2008 Scarborough Research Release 2, Boston DMA; Development Report Card 2007; Boston.com 2006]