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#2 in Retail Sales |
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Boston ranks second among the top 10 DMAs with per capita retail spending of $12,822 annually. |
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[2007 Claritas, Top 10 DMA Markets] |
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High Income HHs |
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Boston boasts an average household income of $79,146. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Where the Buyers Are |
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Boston has the 3rd highest per-capita effective buying income. |
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[2007 Claritas, Top 10 DMA Markets] |
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Cash on the Block |
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2 million households in the Boston market have incomes greater than $75,000. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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The Youth of America |
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Boston is the 2nd youngest city in the country (after Austin, TX). One in three Bostonians is between 20 and 34 years old. |
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[The City of Boston’s 20-34 year old Initiative; Boston’s Dynamic Workforce] |
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Wired Market |
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3.8 million market adults – 79% – accessed the Internet at home, work or some other place in the past 12 months. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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#1 in Cable Penetration |
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Boston is #1 among top DMAs for cable penetration; 86% of TV households in the Boston DMA have cable TV. |
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[2006 Snapshots USA, Top 10 DMA] |
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Print First, Web Second |
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2,059,500 — or 43% of Boston-market adults — say they rely on newspapers most for advertising information. 751,700 — or 16% — say they rely on the Internet most. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Digital Ink |
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Boston boasts the 2nd highest concentration of online newspaper readers among the nation’s top 10 markets. 15% of market adults read a newspaper online. |
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[2006 Snapshots USA, Top 10 DMA Markets] |
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