The #7 U.S. Market Boston is one of the 10 largest U.S. DMAs with a total population of 6,204,680. (2007 Claritas, Top 10 DMA Markets)
Boston DMA Footprint
Purchasing Power Among the top 10 DMAs, Boston ranks #2 for total per capita retail sales and #3 for total household retail sales. [2006 Consumer Buying Power]
Wallet in Hand Among the top 10 DMAs, Boston ranks #2 for total grocery and convenience store sales per household and also ranks #2 for total warehouse club and superstore sales per household. [2006 Consumer Buying Power]
Ready to Roll 1.6 million Boston-market adults say they plan to buy or lease a car in the next 12 months. 685,000 of them are planning a new-car purchase. [2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA]
Fixation Among the top 10 DMAs, Boston ranks #3 in furniture and home furnishing store sales. [2006 Consumer Buying Power]
Renovation 56% or 2.7 million Boston-market adults say the plan some kind of home improvement in the next 12 months. [2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA]
Involved Among the top 10 DMAs, Boston ranks #2 for donating to charitable causes. [2007 Lifestyle Market Analyst, Top 10 DMAs]
Active Among the top 10 DMAs, Boston ranks #1 for snow skiing frequently. [2007 Lifestyle Market Analyst, Top 10 DMAs]
Jet-Set 1.2 million Boston-market spent over $2,000 on their last trip. [2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA]
Targeted Advertising Opportunities
Events Keep up with business, charity, entertainment, and other community happenings in and around Boston. <learn more>
