|
The #7 U.S. Market
Boston is one of the 10 largest U.S. DMAs with a total population of 6,188,655.
[2007 Claritas, Top 10 DMA Markets]
Top 10 DMAs
|
|
Total Population
|
|
1. New York |
20,845,536 |
|
2. Los Angeles | 17,763,915 |
|
3. Chicago | 9,699,918 |
|
4. Philadelphia | 7,845,519 |
|
5. San Francisco | 6,877,020 |
|
6. Dallas – Ft. Worth | 6,655,366 |
| 7. Boston | - 6,188,655 |
| 8. Washington D.C. | 6,141,792 |
| 9. Atlanta | 6,141,281 |
| 10. Houston | 5,809,390 |
Boston DMA Footprint
Great Quality of Life
Massachusetts ranks #2 in the US in earnings and job quality.
[Development Report Card 2007]
Top Market
#1 among top markets in:
-Planning to buy wireless/cellular for a family member
-Weekly per capita eating place spending
-Weekly per capita grocery spending
#2 among top markets in:
-Planning to buy a major appliance
-Weekly per capita department store spending
-Weekly per capita retail store spending
[Claritas 2007, Top 10 DMAs; 2007 Scarborough Research Release 2, Multimarket Study]
Have a Car
4.3 million households – 87% of the Boston market – have at least one car.
[2008 Scarborough Research Release 1, Boston DMA]
Championship City
Boston is the home of:
-The 2007 World Series Champion Boston Red Sox
-The 2008 NBA Champion Boston Celtics – record 17 championships
-The 2008 AFC Champion New England Patriots
-The 2008 National Champion Boston College hockey team
All the Opportunity
Massachusetts has 122 accredited colleges and universities with nearly 800,000 students.
[Massachusetts Alliance for Economic Development]
Innovation Through Education
More than 125,000 degrees are awarded every year.
[National Center for Educational Statistics]
Rich Pool of Potential
2 of the top 4 graduate business schools in the U.S. are in Boston:
-Harvard University
-Massachusetts Institute of Technology (Sloan)
[US News and World Report 2008]
|
