Top Market
Boston is #1 among the top 10 DMAs in weekly per capita spending at gasoline stations with convenience stores.
[2007 Claritas]

Shopping Around Automotive
Boston is #2 among the top 10 DMAs in weekly per capita spending at automotive dealerships.
[2007 Claritas]

Have a Car
4.3 million households – 87% of the Boston market – have at least one car.
[2008 Scarborough Research Release 1, Boston DMA]

Have Two
3.0 million households – 60% of the Boston market – have two or more cars.
[2008 Scarborough Research Release 1, Boston DMA]

A Market with Potential
Over 113,000 Bostonians plan to spend $30,000 or more on their next vehicle. That’s more than $3.39 billion just from this segment of new car buyers.
[2008 Scarborough Research Release 1, Boston DMA]

We’ve Got Shoppers
516,000 Bostonians plans to acquire a vehicle in the next year.
[2008 Scarborough Research Release 1, Boston DMA]