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  September 6, 2010 
 
 
 Boston By Number:
 >  Automotive
 >  Biotech
 >  Business
 >  Consumer Behavior
 >  Education
 >  Entertainment
 >  Finance
 >  Health
 >  High Tech
 >  House & Home
 >  Sports
 >  Travel
 
 
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  Have a Car
> 4.4 million households — or 93% of the Boston market — have at least one car.
  [2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA]
 
  Have Three
> 1.2 million households — or one-third of the market — have 3 or more cars.
  [2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA]
 
  Ready To Go
> 1.6 million adults in the Boston market say they plan to buy/lease a car in the next 12 months. 53% (834,200) of them are planning a new car purchase.
  [2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA]
 
  #3 in Vehicles and Parts Sales
> Boston is #3 among the top 10 DMAs in motor vehicles and parts dealer sales per capita.
  [2007 Claritas, Top 10 DMA Markets]
 
  4WD Helps
> 1,546,600 — or 32% of all adults in Boston — own an SUV. Only mid-size and compact cars have a higher ownership rate.
  [2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA]
 
  Nice Cars Sell Better Here
> The latest Polk report shows Boston Lexus sales up 7%, Porsche and BMW up 10%, Mercedes up 11%, and Ferrari up 78%.
  [R.L. Polk – December 2006]
 
  Gotta Shop Around
> Boston car buyers will visit an average of 2.7 dealers prior to making their next car purchase.
  [2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston 5PMSA]

     
 
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