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Have a Car |
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4.4 million households — or 93% of the Boston market — have at least one car. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Have Three |
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1.2 million households — or one-third of the market — have 3 or more cars. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Ready To Go |
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1.6 million adults in the Boston market say they plan to buy/lease a car in the next 12 months. 53% (834,200) of them are planning a new car purchase. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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#3 in Vehicles and Parts Sales |
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Boston is #3 among the top 10 DMAs in motor vehicles and parts dealer sales per capita. |
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[2007 Claritas, Top 10 DMA Markets] |
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4WD Helps |
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1,546,600 — or 32% of all adults in Boston — own an SUV. Only mid-size and compact cars have a higher ownership rate. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston DMA] |
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Nice Cars Sell Better Here |
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The latest Polk report shows Boston Lexus sales up 7%, Porsche and BMW up 10%, Mercedes up 11%, and Ferrari up 78%. |
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[R.L. Polk – December 2006] |
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Gotta Shop Around |
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Boston car buyers will visit an average of 2.7 dealers prior to making their next car purchase. |
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[2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston 5PMSA] |
